Write it down
Anything done more than twice becomes a documented process in your own workspace. No knowledge hostages.
About Clerkly
Hi, I’m Tracy — and Clerkly is me
Not an agency, not a marketplace, not a rotating pool of contractors. One experienced operator who learns your business and stays with it.
The short version
I started Clerkly because good help is hard to keep
I spent years watching small businesses cycle through virtual assistants. The pattern was always the same: someone capable arrives, spends a month learning the ropes, then leaves — and all that context walks out with them. The business is back where it started, only more tired.
Clerkly is built the opposite way. I take on a small number of clients so I can go deep on each one. I write down every recurring process as we go, in a document you own, so the knowledge stays in your business whatever happens next.
The other half of the story is technical. Alongside the admin work I build and maintain websites, wire up automations, and fix the small software problems that usually sit in a queue for months. That combination — an assistant who can also ship — is what most of my clients hire me for.
Tracy Miranda
Founder · Virtual Assistant & Web Developer
- 6+ years supporting remote teams
- Admin, support & development
- U.S. business-hours overlap
- NDA and DPA signed on request
40+businesses
97%retention
< 4 hrsreply time
How I work
Four rules I don’t break
These aren’t marketing lines. They’re the operating agreement I hold myself to on every engagement.
Say the hard thing
If a task is a waste of money, if a deadline is unrealistic, if I’m the wrong person — you hear it early, not after the invoice.
Guard the keys
Shared access through a password manager, 2FA on every account, least privilege by default, and a clean offboarding whenever we part ways.
Report honestly
A weekly summary of what shipped, what stalled and what I need from you. Including the weeks that didn’t go well.
Everyday toolkit
- Google Workspace
- Microsoft 365
- Slack
- Notion
- ClickUp
- Asana
- Trello
- HubSpot
- Zendesk
- Intercom
- Gorgias
- Shopify
- WordPress
- Webflow
- Squarespace
- Canva
- Figma
- QuickBooks
- Xero
- Stripe
- Zapier
- Make
- Airtable
- Calendly
Development
- HTML & CSS
- JavaScript
- PHP
- React
- Tailwind
- Git & GitHub
- REST APIs
- Netlify / Vercel
- cPanel & DNS
- Google Analytics
Skills & tools
Fluent in the software your business already runs on
You shouldn’t have to pay someone to learn your stack on the clock. If it’s on this list, I can pick it up on day one. If it isn’t, I’ll learn it on my own time before I bill you for it.
- Admin & operations: scheduling, inbox systems, CRM hygiene, reporting, research.
- Build & ship: marketing sites, landing pages, store setup, integrations, automations.
- Customer-facing: helpdesk coverage, macros, escalation paths, review management.
- Numbers: invoicing, expense categorisation, payment follow-up, monthly summaries.
Background
The road to Clerkly
A decade of remote work, most of it spent learning how small businesses really operate when nobody is watching.
Today
Clerkly — founder & operator
A deliberately small book of retainer clients across SaaS, e-commerce and professional services, plus fixed-scope web projects.
Previously
Freelance web developer
Built and maintained marketing sites, storefronts and internal tools for small teams — and learned how much of a developer’s job is really communication.
Before that
Customer support lead
Ran front-line support for a growing online business: ticket queues, macros, escalation paths, and the reporting that told the founders what was breaking.
The start
Executive assistant, remote
Calendars, inboxes, travel, expenses and the invisible work that keeps an executive functional. Still the foundation of everything I do.
Honest fit
Who I’m great for — and who I’m not
A good fit if…
- You’re a founder or small team drowning in operational detail
- You want one accountable person, not a ticket queue
- You have work that spans admin and technical tasks
- You value written updates over standing meetings
- You want processes documented as they’re built
Probably not a fit if…
- You need 24/7 or overnight coverage from one person
- You’re looking for the cheapest hourly rate available
- You need a team of five assistants starting Monday
- The work requires an in-person presence
- You need regulated advice — legal, tax or medical
Next step
Let’s find out if we work well together
A short call, a candid answer, and a written proposal within a day if it makes sense to go ahead.