01 — Most requested
Executive & administrative support
The default reason people hire a virtual assistant: there is too much small,
urgent, unglamorous work and only one of you.
I take ownership of the recurring operational load — not just individual
tasks, but the systems around them. Within a few weeks the inbox has rules,
the calendar has buffers, and the follow-ups happen without you remembering.
- Inbox management, triage and drafted replies in your voice
- Calendar management, scheduling and meeting prep
- Travel research, booking and itineraries
- Data entry, list building and market research
- CRM updates, pipeline hygiene and follow-up sequences
- Document formatting, proposals, presentations and reports
02
Web development & design
A virtual assistant who can actually build the thing, instead of finding you
someone else to build it.
I build fast, responsive, accessible sites that you can maintain without
calling a developer for every text change. For existing sites, I take on the
maintenance backlog that never quite gets to the top of anyone’s list.
- Landing pages and marketing sites, brief to launch
- WordPress, Shopify, Webflow and Squarespace builds
- Custom HTML/CSS/JavaScript front-end work
- Speed, SEO and accessibility clean-ups
- Domain, DNS, hosting and SSL setup
- Ongoing maintenance, backups and plugin updates
- Form, analytics, pixel and integration wiring
03
Customer support
Your customers get quick, accurate, human answers — and you get your
evenings back.
I work inside your helpdesk, in your brand’s voice, against agreed response
targets. Everything I learn goes into macros and a help centre so answers stay
consistent whether it’s me replying or you.
- Email, chat and social inbox coverage during business hours
- Zendesk, Intercom, Gorgias, Freshdesk and Help Scout
- Macro and canned-response libraries built from real tickets
- Refunds, exchanges and order issue resolution
- Escalation paths so nothing sits unanswered
- Review and reputation responses across platforms
- Weekly ticket themes report — what customers keep asking for
04
E-commerce operations
The unending back-office work behind an online store, handled quietly and
correctly.
Product data, orders, returns and inventory are the kind of work where small
errors compound into refunds and bad reviews. I treat them with the care they
deserve, and I keep a written record of how each process runs.
- Product uploads, variants, pricing and collection management
- Listing copy and image optimisation for search
- Order processing, fulfilment follow-up and tracking
- Returns, exchanges and dispute handling
- Inventory checks and low-stock alerts
- Shopify, WooCommerce, Etsy, eBay and Amazon Seller Central
- Store housekeeping: broken links, orphan pages, stale promos
05
Content & social media
Consistent presence without you writing captions at midnight.
I’m not a brand strategist and won’t pretend to be. What I do is production:
take your ideas, your recordings and your existing material, and turn them into
a steady, scheduled output across the channels that matter to you.
- Content calendar planning and scheduling
- Caption writing and hashtag research
- Repurposing long-form content into posts, clips and threads
- Newsletter production in Mailchimp, ConvertKit or Beehiiv
- Light graphic design in Canva and Figma
- Basic video editing for shorts, reels and YouTube
- Blog formatting, on-page SEO and publishing
06
Bookkeeping support
Clean, current books so your accountant bills you for advice instead of
data entry.
To be clear: I’m a bookkeeping assistant, not a
licensed accountant. I keep records tidy and current; I don’t give tax,
legal or financial advice, and I don’t file returns.
- Invoice creation, sending and payment chasing
- Receipt capture and expense categorisation
- Bank feed reconciliation in QuickBooks, Xero or Wave
- Accounts payable tracking and payment scheduling
- Monthly summaries prepared for your accountant
- Subscription and vendor audits to cut waste